Biolage Color Last Purple Shampoo - pH Balancing Shampoo for Color-Treated Blonde Hair, Neutralizes Brass & Unwanted Warm Tones, Violet Pigments, Vegan, Paraben-Free, 13.5 Fl Oz, Packaging may vary

Product Description More than a purple shampoo, discover the combination of pure purple pigments with a blend of fig and orchid to keep your blonde healthy and conditioned until your next salon visit. ColorLast Purple is a toning shampoo that neutralizes brass and yellow tones by depositing & nbsp; Purple pigment which brings back coolness to blonde hair leaving it looking healthy and fresh. ColorLast Purple leaves hair with a silky shine and 2.5X smoother with 3X less breakage. Vegan formula and paraben free vs non-conditioning shampoo with the system of Shampoo and Conditioner no animal-derived ingredients or by-products. What is purple shampoo and how does it work? Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. So when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color. Brand Story Professional By Nature. Honest By Choice. A recognized leader in professional haircare, BIOLAGE offers high-quality stylist-favorite products powered by botanicals.